An Interactive Innovation Center
Showcase US Steel manufacturing innovation and new facility, through a pop up innovation center to be the storytelling flagship during construction. Using multi-sensory technology touchpoints to immerse visitors through the evolution of the steel manufacturing process and innovations in their product categories.
Mixed Reality Demos
Get introduced to the Mill, Furnace, and steel products being produced by USS.
Sensory Immersion
Feel the heat from the furnace and the speed of products made from the steel.
Kinetic Reveal
Hands on exploration, immersive visualization, and factory reveal.