The Problem
How do you capture fans attention at a sporting event, that engages them in a unique way, rewards them for participating, and gets them to signup for product information?
Role // Concept & Creative Ideation, UX Strategy & Design, Game UI Design
The Solution
A virtual version of the infamous Milwaukee Brewers racing sausages that allows fans to compete in a physical race and see who is top dog.
The Solution
Fans also had the opportunity to swing for the fences in a virtual homerun derby using a custom bat with accelerometer sensors.
